AI Insights · Timothy · April 2025
Top 5 Reference Apps on iOS in New Zealand: Q1 2025
Explore the performance of the top 5 reference apps on iOS in New Zealand during Q1 2025, highlighting their download, revenue, and user trends.
In the first quarter of 2025, the performance of the top reference apps on iOS in New Zealand showcased interesting trends. According to data from Sensor Tower, these apps experienced varying patterns in downloads, revenue, and active users.
Bible Chat: Daily Devotional saw its weekly revenue increase, peaking at around $1.3K in mid-March. Downloads surged in early March, reaching 3.4K, while active users rose steadily, hitting 5.2K in the first week of March.
Ancestry: Family History & DNA experienced a spike in revenue at the end of February, with figures reaching $1.5K. Download numbers remained relatively stable throughout the quarter, with a slight increase to 264 in mid-March. Active users hovered around 800, with minor fluctuations.
Hallow: Prayer & Meditation showed a significant increase in revenue, culminating at $4.1K in the last week of March. Downloads peaked at 1.9K in early March, while active users increased to 2.6K at the same time.
MyHeritage: Family Tree & DNA recorded a noticeable revenue peak in early March, reaching $1.2K. Weekly downloads remained consistent, with a slight peak at 183 in mid-March. Active user counts showed minor variations, peaking at 390 in the same period.
Finally, Night Sky had a moderate revenue increase, peaking at $604 in late January. Downloads showed a peak in late February at 891, while active users saw a high of 1.8K in the same period.
These insights provide a snapshot of the dynamic app market in New Zealand. For a deeper dive into app performance, visit Sensor Tower for more detailed analytics and trends.
